Process for Cancelled and Questionable Events
Production/Marketing Directors: Cancelled Events
Please notify the Creative Director and the SEO Managers when it is certain that an event will no longer run or is cancelled. We must determine how to redirect traffic to the event website, clean up internal profiles, and send partial billing for the cancelled website.
Event Cancellation contacts for Web:
mark.thibodeaux@wbresearch.com
christian.Kkarayannides@wbr.co.uk
Marketing Directors: Questionable (POST) Events
- When it is unclear whether or or not an event will recur, just leave the POST out of the upcoming month schedule.
- Make note of this event for the following month to see if we are either cancelling or proceeding with a new campaign/website. We’ll follow the appropriate processes above once a final decision is made.
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